It all started with Roya — our tiny CEO, toy tester, and professional drooler.
Like most first-time parents, we spent late nights searching for the “perfect” toy... only to end up with piles of plastic that kept her entertained for about 3 seconds.

So, we decided to make playtime simpler. We tested toys with Roya (she’s very honest with her feedback) and created Petite Roya: age-based toy boxes designed to grow with your little one — 0–3, 4–6, 7–9, and 10–12 months.

Every toy is safe, Montessori-inspired, and chosen with love — so you can spend less time stressing and more time giggling, playing, and soaking up the baby cuddles.

Petite Roya — a little brand for little ones, and the big love (and occasional mess) that comes with them.